Compensation model explorer. Adjust inputs to see how both parties do at different performance levels.
One-time project fee (separate from monthly performance)
SEO/AEO strategy + implementationScope TBD
Social strategy + content playbookScope TBD
Analytics + attribution setupIncluded
OKG prices this based on agreed scope
Product economics
Average order value$63
COGS (materials + labor)32%
CC processing3%
Shipping per order$6
Packaging per order$2
Performance model inputs
Monthly ad budget$1,500
CPA ceiling (strike price)$18
Actual CPA achieved$12
OKG share of spread75%
Organic orders above baseline / mo12
Organic bounty / order$8
OKG estimated hours / month10
Total online sales/mo
-
paid + organic above baseline
Danielle cost/sale (all-in mkt)
-
ads + OKG combined
Danielle net/sale
-
after all costs
OKG effective $/hr
-
performance income only
Hambos (Danielle)
Revenue (paid sales)-
Revenue (organic above baseline)-
COGS-
CC + shipping + packaging-
Ad budget-
OKG gainshare (paid)-
OKG organic bounties-
Monthly net (new online revenue)-
OK Great (performance income)
Gainshare from paid ads-
Organic bounties (above baseline)-
Monthly performance income-
Organic bounty exit options
Current monthly organic bounties-
Buyout at 4x monthly-
Declining rate: months 1-9 full, 10-12 at 50%, then done12 mo term
30-day written notice exitEither party
How the gainshare works: Danielle funds the ad budget. A CPA ceiling is the max cost per sale. When actual CPA beats the ceiling, the savings are split 75/25 in OKG's favor. If CPA exceeds the ceiling, campaigns pause. OKG's only risk is time. Organic bounty applies only to orders above the agreed baseline. Wholesale is excluded from all performance comp.